A support system for the humans behind great events.
Planwell Collective is a membership community helping B2B event marketers run really great events. Get access to a curated space packed with smart strategies, field-tested tools, and a private peer community to lean on.
What you get with a Planwell Collective membership
This isn’t another professional network–it’s a human one. We’re here to ease the load, sharpen the work, and have fun along the way.
Insider Knowledge
Skip the hours of Googling, and get answers and ideas from people who've actually been in your shoes and know which strategies actually work in the real world.
Community Support
A Slack space where you can workshop your event concept, find out which venue actually has reliable WiFi, or just celebrate pulling off the impossible with people who get it.
Curated Resources
Access a hub of vendor recommendations, software reviews, and job opportunities–plus an exclusive new resource every month directly from the Planwell team.
Learning Opportunities
Regular connection calls, AMAs, and software demos where you can ask the questions you'd never post on LinkedIn and get insights you won't find in any event planning blog.
It’s not just professional–it’s personal.
Event marketers are expected to do everything—content, logistics, brand experience, vendor management, budget, ROI—but often do it alone, without a clear support system or space to get reliable ideas, vetted strategies, or honest perspectives.
At Planwell, we’ve worked alongside some of the best event marketers in the game—and we’ve seen firsthand how isolating and high-pressure this role can be. So we’re building the space we wished existed: one that meets you in the mess, makes the work feel exciting again, and connects you with people who just get it.
Think: less “networking group,” more “team huddle meets group chat meets secret weapon.”
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Built for the ones doing the most with the least
Made for the one-person teams, quiet powerhouses, and scrappy marketers running point on entire event programs. This isn’t theoretical support, it’s real help from people who’ve been in it.
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Where connection drives outcomes
We’re here for collective problem-solving—trading playbooks, vendors, and strategies with people who know the stakes. Every conversation moves something forward.
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Designed for the full scope of modern event marketing
We’re built for the whole job: strategy, logistics, creative, budget, measurement. Because this role isn’t one-dimensional, and your support system shouldn’t be either.
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A place to recharge, not just strategize
You’ll come here for the ideas, but stay for the energy. This is a space to exhale, get unstuck, and remember that you’re not alone in the chaos (and that the work you do matters).
Join a curated group of modern B2B event marketers who are bringing great events to life.
Why join Planwell Collective?
Let’s be honest: this job is hard. You’re balancing vision, execution, budgets, stakeholders, and expectations—and often doing it alone.
Unlike other communities, Planwell Collective blends practical tools with human connection. This isn’t just a professional network; it’s a smarter, more sustainable way to create great events together.
One conversation inside Planwell Collective could:
✔ Help you source a backup venue when your first choice falls through (again)
✔ Save you 10+ hours on your next activation strategy
✔ Give you the language you need to defend your event budget
✔ Save you from hiring a vendor who ghosted three other members last quarter
✔ Pressure-test your agenda before you send it to the exec team
✔ Spark a creative idea when you’re running on fumes
Who Planwell Collective is for
Planwell Collective is built for B2B event marketers who are juggling creative vision, operational execution, and measurable results–often alone or on lean teams–who need both tactical and human support.
Planwell Collective is a great investment if:
You want to create amazing events. You have creative vision and high standards, but recognize that doing it all alone isn't sustainable or necessary.
You need peers who understand the job to bounce ideas off of, get honest feedback from, and occasionally vent to when things get chaotic.
You want practical B2B event knowledge from people who do this work every day, and who know how to be creative, scrappy, and budget-conscious all at once.
You're tired of gambling on vendors and venues and would rather get trusted recommendations from peers who've already done the vetting.
You’re craving real connection alongside strategy. You want to be surrounded by people who get the pressure, the pace, and the passion behind this work.
A full library of content inside the membership
We don’t gatekeep. Here’s a sneak peek at what we’ve dropped (so far).
How to Sell Your Event Strategy to Your CMO
An event strategy framework to define event goals, and slide structure to present your event plan to your CMO.
2026 Event Marketing Trend Report
A compilation of key trends shaping events in 2026, along with strategic tips to help you bake them into your plans.
Event Budget & ROI Calculator
A customizable Google Sheet template for budget planning and ROI tracking.
User Conference Planning Roadmap
A step-by-step guide that breaks the conference planning process into clear steps, timelines, & best practices.
Join Planwell Collective
Starter Membership:
🌟 Access to our curated Slack community
💬 Real-time feedback and peer support
🎟️ Exclusive invites to monthly coffee chats
💸 Free to join
Pro Membership:
🌟 Everything in Starter, PLUS:
📚 A full library of exclusive resources + event recordings
📘 Monthly new content drops and events
🎥 Replays from Event Marketer Day
💬 Recordings from Planwell's Meet the Vendor Series
🧠 Early access to Event Marketer Day and other hosted events
💸 $199/year rate
Apply now to join!
Need help making a case to join Planwell Collective? Download our cheat sheet to get leadership buy-in.