Event marketing support, reimagined.
We’re embedded partners helping lean teams plan pipeline-driven, brand-aligned experiences that feel human—from strategy through execution.
Events that drive pipeline and connection.
Planning events takes time, drains resources, and crowds already packed calendars. And with no new headcount on the horizon, something has to give. That’s where we come in.
Whether you need end-to-end planning or backup where it counts, we help lean teams pull off events that deliver results and spark real relationships.
-
Want to stand out in a sea of booths but don’t have the time (or team) to plan every detail? We’ll handle the logistics, vendors, and budgets, so your team can focus on showing up and making connections.
-
Field events build pipeline and deepen relationships–but they take time and headcount you don’t have. We’ll bring the creative ideas, venues, and execution power to make it happen without burning out your team.
-
Big stages, big stakes, endless moving parts. From agenda design to production to day-of execution, we’ll lead the whole process or jump in where you need us most, so your team can focus on the big picture.
Trusted by 50+ small-team marketers from top B2B brands.
Seismic
UserEvidence
Goldcast
Sendoso
Built for the way modern B2B teams work.
Planwell started with a simple belief: events (and the people behind them) deserve better. Event marketers are often under-resourced and siloed, asked to do too much with too little.
We built Planwell to change that. We work like part of your team—fast, flexible, and fully embedded—so you get the backup, ideas, and execution you need to pull off great events.
-
![]()
Working with Planwell for events is a game-changer. From strategy to day-of details, we trust them to help our team create world-class experiences. Plus, they are absolutely delightful to work with.
Kyle Lacy, CMO @ Docebo
-
![]()
Working with Planwell means complete peace of mind. They stepped in seamlessly, taking ownership of key workstreams and freed our team to focus on the big picture. With clear communication at every step, they kept us on track and delivered unforgettable evening experiences that had our attendees buzzing long after the event. Simply put, we couldn’t do what we do without Planwell.
Jenn Luong, Sr Manager of Global Events @ Seismic
-
![]()
Planwell didn’t just help me run my first in-person event. They helped me pull off and nail the biggest bet of my career.
Mark Huber, VP of Marketing @ UserEvidence
-
![]()
Working with the Planwell team has been nothing short of amazing! Their professionalism, their ability to think ahead of the curve, and their attention to detail is exactly what you need when it comes to the craziness of events and logistics!!
Austin Sandmeyer, Director of Growth & GTM Engineering Strategy @ Sendoso
-
![]()
The holy grail of agencies are those that feel like an extension of your team, and Planwell is exactly that. The team is creative, organized, fun to work with, and a strategic asset to any team looking to up their events game.
Julia Pearson, Head of Growth Marketing @ Incident.io 🩵
-
![]()
We are so grateful for our partnership with Planwell. From meticulous planning to flawless execution, their team's expertise shines through every step of the way. Their professionalism, creativity, and commitment to excellence make them an invaluable asset to our team.
Kathleen Booth, SVP Marketing & Growth @ Pavilion
-
![]()
Crafting a solid event marketing strategy is crucial for startups to drive brand awareness, foster meaningful connections, and fuel business growth. However, navigating event planning complexities can be overwhelming. With Planwell's expertise, small teams can leverage the power of events to propel business success.
Egan Montgomery, Co-Founder & VP of Marketing @ Backstroke
-
![]()
Working with Planwell has been one of our best event investments this year. Alex and team are professional, creative, and cutting edge when it comes to event strategy, design, and execution. Their attention to details and ability to deliver exceptional experiences on brand are invaluable to the success of our events.
Katie Brunette, Senior Director of Brand & Events @ Seismic
-
![]()
Planwell has been a joy to work with! From event venue research, ideation, all the way through to event activation, they are on top of it. Having Planwell as a partner has given me the capability to focus on event strategy, knowing that the logistics and coordination is being taken care of.
Anna Li, Director, Field Marketing & Events @ Posit
-
![]()
The Planwell team makes it 10x easier to run a conference marketing program! We’ve been able to quickly scale-up our conference marketing efforts, while executing it better than ever before - all thanks to the team’s depth of knowledge, expert advice, top-notch organization and incredible support.
Mike Kochis, Senior Demand Generation Manager @ CoderPad
-
![]()
Planwell has been so easy to work with and super organized throughout our projects. I feel like I can rely on them to manage and execute our events according to our brand and expectations.
Alexandra Hayter, Director, Partner Marketing @ SmartVault
-
![]()
I collaborated with Planwell for our company's first customer conference, the AIM Conference. It was a pleasure working with them. Their exceptional organizational skills and seamless integration with our team led to a resounding success. Planwell's dedication and attention to detail were remarkable. I highly recommend their services to anyone in need of a talented event planner.
Mallory Meyer, Director of Marketing @ Remodel Health
A support system for the humans behind great events.
Event marketing is high-stakes and often lonely work. That’s why we built Planwell Collective—a curated community where B2B event pros trade strategies, share tips, and connect with peers who get it.
Great events start with the right partner.
Big or small, simple or complex—every event deserves to be done well. Let’s bring it to life together.