We’re an Indianapolis-based event marketing agency
But we’re much more than that, too. Read on to see what makes Planwell different from other agencies.
The history of Planwell
Back in 2021, we (Michael and Alex Adkins) had a dream to start an event marketing agency for SaaS businesses. We didn’t know exactly what it’d look like, but between Alex’s knack for planning trade shows, field marketing events, and user conferences, and Michael’s sales background, we knew we could figure it out.
So, we took a risk. In 2022, Alex left her 9-5 to fully invest in building Planwell, a small-but-mighty agency for marketers who want to pull off their best events yet. Michael was still working his day job, but handling all of Planwell’s finances and operations in the evenings. At the end of 2023, he joined Planwell full-time, too.
To our delight, Planwell started growing. Suddenly, we’d become an event marketing agency serving customers all over the United States. To meet that growth, we brought on Maddie and Colleen — two incredible event marketers and even better people — who provide our customers with top-notch attention to detail and event planning partnership.
Together, the four of us make corporate events enjoyable (and profitable) for dozens of SaaS marketers across multiple industries every day. And we’re just getting started.
Our Values
Transparency
Trust
Attention to Detail
Positivity
Collaboration
In the spirit of transparency, let’s cut to the chase
When marketers hear “agency,” they think of:
❌ Hourly pricing
❌ Proposal drafting + scoping that takes forever
❌ Cookie-cutter tactics that are barely customized for each client
❌ Flakey POCs who have limited bandwidth
But here at Planwell, you’ll find we:
✅ Offer nothing but project-based pricing
✅ Get contracts signed in days, not weeks
✅ Specialize in scaling B2B SaaS event marketing
✅ Feel like an accessible extension of your team