Event Marketer Day

Powered by Sequel.io

👉 A reset built for event marketers after a busy season.

Tuesday, June 23rd, 2026 | 11:00am - 2:00pm ET

No slides. No pressure. Just a well-deserved reset.

Event season is a grind. You’ve spent months executing, problem-solving, and making everything look seamless for everyone else.

Now, it’s your turn.

Event Marketer Day is a virtual celebration designed to help you reset, reconnect, and refuel, with interactive experiences, small-group conversations, and moments built just for you.

Who should attend? This is for event marketers who are:

✅ Coming off a busy event season and need a reset
✅ Craving real conversations with people who get it
✅ Looking for inspiration (without sitting through another webinar)
✅ Ready to take a step back before jumping into what’s next

What’s on the agenda? (hint: nothing stressful)

  • Kick things off with us as we welcome you to Event Marketer Day and walk through what’s ahead. We’ll set the tone for the day before sending everyone into their Connection Lounges.

  • Start your day with a coffee (on us). The first 250 registrants will receive a $10 gift card to grab your favorite drink and settle into small-group conversations with fellow event marketers. These are casual, hosted conversations led by the Planwell team — designed to help you connect with people who actually get what you do. Sponsored by Sendoso

    • Steal This Idea: Activation Edition (led by Maddie Miller)- A fast-paced idea exchange where everyone shares one tactic or activation that’s worked. Come ready to share, leave with ideas you can actually use.

    • AI for Event Marketers (led by Alex Adkins)- How we’re actually using AI to plan faster, stay organized, and save time. Bring your favorite prompts + what’s working.

    • Swag That Doesn’t Suck (led by Emma Ryan)- How to stand out without wasting budget. Rethink swag with ideas people actually keep, use, and remember.

    • The ‘Invisible’ Experience: Everything Attendees Feel but Don’t See (led by Emma Scariano)- A thoughtful exploration of the subtle elements that define how an event feels - flow, energy, transitions, and human touchpoints.

    • The Art of Connection, Without the Awkward Networking (led by Sarah Tosh)- How to create real connection at events without forced intros or awkward networking moments.

    • Everyone’s in Hospitality: Internal Enablement (led by Bri Seidule)- How to train your internal team to think like hosts — and create better attendee experiences because of it.

    • The Event Marketer Confessional (led by Sara Wajda)- A no-filter space to share the chaos, mishaps, and “what just happened” moments — and what we learned from them.

    • How to Get Leadership to Say Yes to Your Ideas (led by Michael Adkins)- A real-talk conversation on how to position events internally, secure budget, and get leadership buy-in—without feeling like you’re constantly defending your strategy.

  • Choose-your-own sessions designed to help you reset, recharge, and take a break from the busy event season.

    🥗 Nutrition for Event Pros- Simple, realistic nutrition tips from a certified health coach to help you stay energized during busy event weeks.

    👗 Closet Confidence: Your Event Week Capsule Wardrobe- Build go-to outfits that make getting dressed for long event days effortless (and still feel like you).

  • Choose-your-own sessions designed to help you reset, recharge, and take a break from the busy event season.

    🧘‍♀️ Guided Sound Bath- Fully unplug with a 30-minute guided experience designed to help you slow down, reset, and recharge.

    ✨ Glow on the Go: Skincare for Travel-Heavy Schedules- Easy, practical skincare routines to keep you feeling refreshed — even during back-to-back event weeks. Sponsored by Vendelux

  • Choose-your-own sessions designed to help you reset, recharge, and take a break from the busy event season.

    📈 Designing Your Life with Intention: A Vision & Goal Setting Workshop Experience- Step out of the day-to-day and into a guided visualization experience designed to help you reconnect, get clear, and intentionally move with intention toward a future that feels authentically yours. Sponsored by Mobly

    💪 Barre Break- Move your body with a quick, energizing workout designed to help you reset, refocus, and finish the day strong.

  • We’ll wrap the day by celebrating you — with a few final moments to recognize the incredible work event marketers bring to life every day. 👏

Relaxation isn’t the only thing we’re giving away…

Just by attending, you’ll be entered to win amazing prizes, including:

🎧 Hatch Sound Machine – for better sleep after long event days
👜 BEIS Weekender Bag – built for your next event trip
💆‍♀️ Red Light Mask – because you deserve a little post-event glow

Your Event Marketer Day Experts

Our Sponsors

Sequel.io lets you host webinars and virtual events directly on your own website — keeping your audience in your world, feeding your first-party data, and making every event work for your brand long after it ends.

A Perfect Promotion (APP) is your one-stop shop for everything promo + merch. Offering embroidery, screen printing, giveaways, gifting, fulfillment/kitting, and more. APP helps your brand stand out in a busy marketplace by creating clever, memorable, and quality branded moments. 

Sendoso is the leading platform that helps teams launch gifting and direct mail programs at scale, with the same ease as launching a digital campaign. Connect with customers and prospects in a more personalized, thoughtful, and human way.

Mobly: Most event tools cover one slice: a scanner, a reg page, a dashboard. Mobly runs the full IRL marketing lifecycle in one system, from pre-event planning to on-site lead capture to post-event attribution.

Vendelux helps event and field marketing teams prioritize the right events and turn them into measurable pipeline. By connecting your CRM to real event attendance data, we show where your buyers will be and help you secure meetings and fill your activations in advance.

Ready to join us?

Event Marketer Day is curated for event marketers only. Apply below to be considered—approved attendees will receive a confirmation email.

💙 First 100 registrants receive Planwell’s Favorite Things bundle.

🎟 Apply Below!