10 Field Marketing Event Ideas To Crush 2023
Introduction
If there is one thing that event planning has taught us field marketers over the last two years, it’s how to be flexible. One must be able to flip an in-person event to virtual in 24 hours, adjust marketing strategies, and bring a new level of creativity to events. People are craving in-person connection, but don’t want to waste their time at a “been there, done that” happy hour. If you are hoping to bring together your top customers and prospects for a night of organic conversation, camaraderie, and fun, you must be planning some out of the box experiences. In this blog, we will be covering 10 unique field marketing event ideas that can help you engage customers and prospects and crush 2023.
What is Field Marketing?
According to the Field Marketing Council, field marketing is measurable face-to-face brand development and customer relationship management through using highly trained people. In basic terms, field marketers work alongside the marketing and sales teams to create a marketing strategy that aids in finding, engaging and converting leads into customers. A successful field marketing strategy leads to raising brand awareness, influencing new business and expansion pipeline, generating leads, building customer relationships, and gathering industry insights. Although there are many components that make up one’s field marketing strategy, in this blog we will focus just on events.
Field Marketing Event Ideas
Below you will find 10 different field marketing event ideas to incorporate in your event strategy for 2023. We usually plan these events with little to no programming. This allows attendees to truly organically connect with other attendees and simply have a great time. We recommend keeping these events small and intimate with around 30 people. These are great in-territory events for sales reps to entertain prospects and customers. Let’s jump in!
1. Mixology Class
Say goodbye to boring happy hours! Coordinate a mixology class for your guests at a local bar. Allow guests to take turns shaking up signature cocktails and taste testing local favorites. Include branded aprons or cocktail glasses for your guests to take home.
2. Cooking Class
Iron chef competition anyone? Set up a cooking class or competition at a local restaurant or culinary school. Allow guests to participate hands-on or ear from a chef as he prepares a special dinner. Spice up the event with branded aprons and napkins for the meal.
3. Sporting Event
If there is one event that always sells out, it’s sporting events. Book a suite at your favorite team’s stadium. Allow guests to bring a plus one for a date day or night on your company. Get creative with branded beer glasses or koozies for the game.
4. Charcuterie Board Class
Who doesn’t love cheese? Schedule a charcuterie board making class and wine tasting for an unforgettable night. Surprise guests with branded cheese boards for them to take home.
5. Comedy Show
Allow guests to sit back, relax, and laugh all night. Buy group tickets to a comedy show for entertaining or plan a custom improv comedy show for guests to take part. Brand the experience with custom snacks and cocktail napkins.
6. Coffee Tasting
Put your barista skills to the test. Set up a coffee tasting and latte art class at a local coffee shop. This could serve as a morning event, where guests can connect with coffee after class. Brand your event with branded coffee mugs.
7. Baking Class
Get your sweet tooth on with a baking class. Macarons, cakes, cookies- there are endless baking classes for groups. Add champagne tasting to the mix for a perfectly paired evening. Surprise guests with branded aprons and champagne glasses.
8. Wine & Canvas
Set up a wine and canvas class or boards and bubbly. Most classes allow you to customize the painting with a company logo or colors. Delight attendees with custom wine glasses and branded paint brushes.
9. E-bike City Tour
Looking for an active event? Keep it moving with an e-bike city tour. Set up e-bike rentals and tour around your city on a scavenger hunt. Branded helmets or fanny packs are a nice touch.
10. Candle Making Class
Who doesn’t love a custom candle? Set up a custom candle making class for guests to mix and mingle. Add on an appetizer & cocktail hour for networking. Get creative with custom candle jars for guests.
The Bottom Line?
Field marketing events are fun and creative ways to bring together customers and prospects for organic conversation, networking, and camaraderie. Don’t forget to bring your brand into the mix through swag and customizations and try to create an experience where attendees get to do something they normally wouldn't do. Here’s to crushing in-person field marketing events in 2023!
Not Sure Where to Start?
PlanWell helps small-team marketers bring their event strategy to life. We’d love to serve as the team within your team and help elevate your event experience. To learn more about our services check out our full list. If you are interested in learning more, you can book a call here.
