Why Social Media Marketing is Crucial for Event Success
Social media has revolutionized the way we connect and communicate with each other. It has also transformed the way we approach event marketing. With the majority of event attendees using social media during events, it's clear that social media marketing is crucial for event success.
According to recent studies, 90% of event attendees use social media during events. That's a staggering number that event marketers cannot afford to ignore. Social media platforms like Facebook, Twitter, and Instagram provide event planners with an excellent opportunity to engage with attendees, promote their events, and increase brand awareness.
But how can event planners use social media to their advantage? Here are some innovative ways to incorporate social media into your event marketing strategy:
1.Create a Social Media Campaign
Before your event, create a social media campaign to generate buzz and excitement. Use hashtags and social media influencers to promote your event and encourage attendees to share their experiences on social media. This will increase brand visibility and attract new attendees.
2. Use Live Streaming
Live streaming your event on social media platforms like Facebook and Instagram is an excellent way to reach a broader audience. It allows people who couldn't attend your event to experience it in real-time and engage with your brand.
3. Host Social Media Contests
Hosting social media contests during your event is an excellent way to engage with attendees and promote your brand. Encourage attendees to take photos and videos and share them on social media using a specific hashtag. Choose a winner at the end of the event and offer them a prize.
4. Monitor Social Media Mentions
Monitoring social media mentions during your event is essential to stay on top of what attendees are saying about your brand. Respond to any negative comments and thank attendees for positive feedback. This will show attendees that you care about their experience and improve your brand reputation.
The Bottom Line?
In conclusion, social media marketing is crucial for event success. With the majority of event attendees using social media during events, event planners cannot afford to ignore this powerful marketing tool. By creating a social media campaign, using live streaming, hosting social media contests, and monitoring social media mentions, event planners can engage with attendees, promote their events, and increase brand awareness. Let's connect and brainstorm some innovative ways to use social media to promote your next event.
Not Sure Where to Start?
PlanWell helps small-team marketers bring their event strategy to life. We’d love to serve as the team within your team and help elevate your event experience. To learn more about our services check out our full list. If you are interested in learning more, you can book a call here.
