10 Essential Swag Ideas for a Memorable Event

Conferences present a unique opportunity to boost brand recognition, build relationships, and create memorable experiences. But, how can you stand out in a sea of exhibitors? Great swag!

According to a survey by PPAI Research, 94% of people remember where they received a promotional product gift. The study also reveals that 83% of consumers like to receive promotional products, meaning this is one marketing tactic that benefits your target audience! It's not just about giving away freebies; it's about reinforcing your brand, generating leads, and enhancing customer satisfaction. Below you’ll find ten examples of tried and true swag ideas for events and conferences. 

10 Swag Ideas for your next event:

1. Tide Pen

It's a highly practical item that can be used immediately, especially during a multi-day event where spills are bound to happen. After the show is over, the branded aspect of the pen serves as a continual reminder of your company and enhances brand recognition.

2. Cutlery Set 

By providing reusable cutlery, you're helping attendees reduce their plastic waste, aligning your brand with eco-friendly values that many people appreciate. 

3. Tile Tracker

These handy devices can help locate lost items – keys, phones, etc. – it’s a practical and appreciated gift. 

4. Ember Mug

This smart mug keeps drinks at the perfect temperature, adding a touch of luxury to the daily coffee or tea ritual.

5. Socks

Socks make for unexpectedly delightful conference swag. Not only do they offer functional and universal appeal, but they also provide a unique opportunity for creative expression that extends your brand's visibility in a fun and personal way. Play around with different styles including dress socks, crew socks, and ankle socks. Sock Club offers high quality customizable options. 

6. Ocean Bottle

These bottles are known for their dual function of reducing plastic waste and enhancing hydration. 1 Ocean Bottle funds the collection of 1000 ocean-bound plastic bottles before they enter the ocean. Your company can showcase its commitment to sustainability and environmental responsibility. ​​ 

7. Umbrella

Umbrellas have a universal utility and large branding space. Regardless of the season, attendees will appreciate receiving a high-quality, practical item.

8. Hat

Be it a bucket hat, baseball cap, or beanie, everyone loves and needs a good hat. Choose the style based on the season or location of the event. 

9. Power Bank

With attendees often using their phones or tablets extensively for note-taking, networking, or work at a conference, a power bank can be a real lifesaver, providing immediate value. Furthermore, its post-event usability makes it a lasting souvenir.

10. Notebook and Pen

Yes, they are classic, but high-quality, aesthetically pleasing notebooks and pens are still coveted swag items. Moleskin and Le Pen make an elevated duo. 

The Bottom Line?

Choosing the right swag can be the difference between being remembered or forgotten. When done right, it not only increases foot traffic but also leaves a lasting impression that resonates with your brand's values and image.

Ready to make a splash at your next trade show? 

PlanWell helps small-team marketers bring their event strategy to life. We’d love to serve as the team within your team and help elevate your event experience. To learn more about our services check out our full list. If you are interested in learning more, you can book a call here.