The Power of Events when Building a Community
In the dynamic landscape of B2B marketing, community-building has emerged as a pivotal strategy, fostering personal connections that transcend traditional business relationships. At Planwell, we recognize the significance of weaving a tight-knit community that not only adds value to our brand but also enriches the professional lives of our clients. In this blog post, we'll explore a strategic approach to testing the waters of community-building.
The Pulse of B2B: Community is Key 🫶
Community-building is the current heartbeat of B2B SaaS companies. Establishing personal connections within the professional realm not only makes our work more meaningful but also unlocks avenues for growth and collaboration. In a world saturated with transactions, creating a community adds depth to the business-client relationship. The hesitancy among brands to dive headfirst into formal community-building is understandable. The proof of concept is crucial, and testing the waters before committing is a smart strategy. Here's how we'd approach it:
Diverse Event Portfolio
To gauge the potential success of a community, diversity in event types is key. Workshops, in-person networking mixers, panel discussions, virtual webinars, social gatherings – the options are vast. The aim is to create a spectrum of experiences that appeal to different preferences within your target audience.
Fun, Connection-Focused Events
The success of these events hinges on the atmosphere. They shouldn't feel like sales pitches; instead, they should exude a sense of fun and focus on fostering connections. Attendees should leave with a sense of fulfillment from the connections made, not a feeling of being sold to.
Rotational Testing for Success
Rotating through different event formats allows for a comprehensive understanding of what resonates with your audience. Not only does it provide insights into the types of events that gain traction, but it also reveals the preferences of your early community members.
Decoding Success: Ready for a Formal Community
Based on the success metrics derived from these events, you'll gain valuable insights into whether your brand is ready for a more formal community. The data will not only highlight the resonance of your events but also shed light on the preferences of your earliest community members.
The Bottom Line
In the ever-evolving landscape of B2B marketing, community-building stands out as a strategic pillar. By strategically testing diverse events and focusing on genuine connections, brands can lay the foundation for a thriving community. At Planwell, we embrace this approach, understanding that a community is not just an audience – it's a network of relationships that amplify the essence of our brand.
As you embark on the journey of community-building, remember: the proof of concept lies in the connections forged, the resonance of your events, and the genuine enthusiasm of your community members. It's time to unlock the true potential of your brand through the power of community.
Ready to take your events to the next level?
Planwell helps small-team marketers bring their event strategy to life. We’d love to serve as the team within your team and help elevate your event experience. To learn more about our services check out our full list. If you are interested in learning more, you can book a call here.
