6 Virtual Event Types to Plan for your Customer Community
Creating a customer community event can be a great way to engage with your customers, build brand loyalty, and gather valuable feedback. By bringing your customers together in a focused and interactive setting, you can foster a sense of community and strengthen relationships with your brand. In this blog post, we'll go over 6 different types of virtual events to plan for your customer community.
1. Online Conferences or Summits
Online conferences are a great way to bring together your customer community. Structure your day with short, impactful sessions, ice breakers, and networking opportunities. These can be large, multi-day events or shorter events that bring together experts in a particular field or industry to share their knowledge and insights with attendees.
2. Virtual Workshops or Training Sessions
These types of events are a great way to provide in-depth, hands-on learning experiences for your customers. They can be focused on a specific topic or skill, and can be tailored to different levels of experience. Don’t forget to pair them with swag!
3. Virtual Networking Events or Happy Hours:
These events are a great way for customers to connect with each other and build relationships. They can be as simple as a video chat with a few attendees, or as elaborate as a full-blown virtual happy hour with games and other interactive elements. You can even incorporate interactive events such as a cooking class, mixology class, or baking class.
4. Virtual Product Demonstrations or Launches
If you have a new product or service to showcase, a virtual event is a great way to do it. You can provide live demonstrations, answer questions, and give attendees a chance to see your product in action. Gather their feedback as you go!
5. Virtual Roundtable Discussions or Panels
These events are a great way to bring together a group of experts to discuss a particular topic or issue. They can be moderated by a host, or the participants can take turns leading the discussion. Pair these events with coffee gift cards for a coffee connection.
6. Virtual Q&A Sessions
Virtual Q&A sessions with industry experts or company leadership are a great way for customers to get answers to their questions and learn more about your company and industry. You can have a panel of experts or a single speaker, and encourage attendees to submit their questions in advance or ask them live during the event.
The Bottom Line?
Overall, virtual events are a great way to connect with your customers and provide them with valuable information and experiences. Whether you're hosting a large conference or a small Q&A session, there are many different types of virtual events you can choose from to meet the needs and interests of your customer community.
Not Sure Where to Start?
PlanWell helps small-team marketers bring their event strategy to life. We’d love to serve as the team within your team and help elevate your event experience. To learn more about our services check out our full list. If you are interested in learning more, you can book a call here.
