8 Creative Ways to Reuse Recorded Webinars
Web conferences, webinars, and online events have become a staple in today's digital age. They provide a cost-effective and efficient way for businesses to reach their target audience and share valuable information. But, once the webinar is over, it doesn't mean the content has to be forgotten. In this blog post, we will explore how a marketing team can reuse a recorded webinar to generate more content and maximize its value.
Whether you're new to webinars or a seasoned pro, this blog will help you make the most out of your recorded webinars and take your content strategy to the next level. So, let's dive in!
1. Make it a Blog Post
Transcribe the webinar and use the transcript as a blog post or white paper. This can also be used to create social media posts or email marketing campaigns.
2. Social and Email Marketing Campaigns
Break the webinar into smaller segments and use these segments as social media content or email marketing campaigns.
3. Create Teaser Videos
Create a "highlights reel" of the webinar and share it on social media or use it as a teaser for future webinars.
4. Training Materials
Use the webinar as a training tool for new hires or as a resource for existing employees.
5. Make an Ebook
Create an ebook or guide based on the webinar content and make it available for download on your website.
6. Gate the Recording
Use the webinar to generate leads by having it as a gated content that requires registration before accessing the webinar recording.
7. Create a Course
Use the recorded webinar to create a micro-learning course, which can be shared with the audience as part of an e-learning program.
8. Create a Podcast episode
Create a podcast episode with the audio of the webinar and publish it on podcast platforms.
The Bottom Line?
In conclusion, there are many different ways to make your recorded webinar live on. By thinking outside the box and getting creative, you can create multiple pieces of content from one recording.
Not Sure Where to Start?
PlanWell helps small-team marketers bring their event strategy to life. We’d love to serve as the team within your team and help elevate your event experience. To learn more about our services check out our full list. If you are interested in learning more, you can book a call here.
