10 Questions Every Event Planner Should be Asking in a Post-Event Survey
Ahhh the sound of silence and feeling of relief post-event is like non other. Unfortunately, you are not quite finished once the last breakout session ends. Event planners must have a post-event strategy in place. This often includes sending attendees a post-event survey around their satisfaction with the event experience.
As an event planner, it is crucial to gather feedback from attendees after the event has ended. The feedback you receive can help you improve your future events and ensure that attendees are satisfied with their experience. In this blog post, we will discuss the 10 essential survey questions that event planners should ask post-event.
1. Overall Satisfaction With the Event
This is a straightforward question that will give you an overall sense of how attendees felt about the event. It can be as simple as asking them to rate their experience on a scale of 1 to 10. You can use this to calculate your NPS score. NPS (Net Promoter Score) is a customer satisfaction metric that measures the loyalty and recommendation of a company's customers. It is calculated by asking customers a single question: "On a scale of 0 to 10, how likely are you to recommend [company/product] to a friend or colleague?
To calculate NPS, follow these steps:
Survey a random sample of customers using the NPS question.
Categorize each response into three groups: Promoters (9-10), Passives (7-8), and Detractors (0-6).
Calculate the percentage of Promoters and Detractors by subtracting the percentage of Detractors from the percentage of Promoters.
The result is your NPS score, which can range from -100 (all attendees are Detractors) to 100 (all attendees are Promoters).
2. Quality of Speakers
If you had keynote speakers, breakout speakers, or any other guest speakers at your event, it's important to know how attendees felt about them. Ask them to rate their experience and provide any specific feedback on the sessions.
3. Satisfaction with Food & Beverage Options
Food and beverages play a significant role in the overall enjoyment of an event. Ask attendees to rate their satisfaction with the options provided and provide specific feedback. You’ll be surprised what you get here :)
4. Effectiveness of Event Communication and Logistics
From pre-event communication to on-site logistics, attendees should feel informed and well taken care of. Ask them to rate their experience with event communication and logistics and provide specific feedback.
5. Venue Suitability and Ambiance
The venue is a crucial aspect of the event, and attendees should feel that it was suitable for the occasion and had a great ambiance. Ask them to rate their satisfaction with the venue and provide specific feedback.
6. Usefulness of Networking Opportunities
Networking opportunities are an important aspect of many events. Ask attendees to rate their experience with the networking opportunities provided and provide specific feedback.
7. Relevance of Event Theme and Content
The event theme and content should be relevant to the attendees. Ask them to rate the relevance of the event theme and content and provide specific feedback.
8. Would You Attend Similar Events in the Future?
This question will give you an idea of whether attendees are interested in attending similar events in the future.
9. Would You Recommend This Event to Others?
This question will give you an idea of how attendees feel about the event and whether they would recommend it to others.
10. What Would You Like to See Improved?
Finally, it's important to ask attendees what they would have liked to see improved. This feedback can help you make changes for future events and ensure that attendees are satisfied.
The Bottom Line?
In conclusion, these survey questions will give you valuable insights into how attendees felt about your event and what improvements you can make for future events. Use this information to make your future events even better and provide attendees with an enjoyable and memorable experience.
Not Sure Where to Start?
PlanWell helps small-team marketers bring their event strategy to life. We’d love to serve as the team within your team and help elevate your event experience. To learn more about our services check out our full list. If you are interested in learning more, you can book a call here.
