10 Softwares an Event Marketer Should Have in Their Tech Stack
As an event marketer, your goal is to create and execute successful events that meet the needs of your attendees and clients. To achieve this, you need the right tools and technology in your tech stack. There are hundreds of softwares out there that could benefit event marketers, which can be a tad bit overwhelming when you are researching. In this post, we will discuss the essential software that every event marketer should have in their tech stack, saving you a few hours so you can get back to your day job.
1.Event Management Software
This is the backbone of your tech stack. It helps you plan, manage, and execute events, from start to finish. You can use it to manage registration, ticket sales, schedules, emails, revenue, and attendees. Most event management softwares now have mobile apps available as well, assisting your hybrid experiences. Some examples of event management software include Bizzabo, Cvent, Eventbrite, Eventzilla and Aventri.
2. CRM Software
A CRM (Customer Relationship Management) software is essential for tracking and managing interactions with attendees, clients, and vendors. It helps you keep track of important details such as contact information, purchase history, and feedback. This will also allow you to track attendees in marketing campaigns and influence on specific deals. Examples of CRM software include Salesforce, Hubspot, and Pipedrive.
3. Project Management Software
Where would we be without you! This software helps you keep track of tasks and deadlines, and keep your team organized and on schedule. Examples of project management software include Asana, Trello, and Monday.com.
4. Email Marketing Software
This software helps you send mass emails to attendees, vendors, and clients. You can use it to create email campaigns, newsletters, and promotional materials to invite people to your events. Examples of email marketing software include Marketo, Mailchimp, Constant Contact, and Campaign Monitor.
5. Social Media Software
This software helps you manage and schedule posts and advertisements on social media platforms. It allows you to engage with your followers and reach a larger audience. This is crucial to post about upcoming events and share experiences during events. Examples of social media management software include Later.com, Hootsuite, Sprout Social, and Buffer.
6. Payment Processing Software
This software helps you accept and track payments from attendees, vendors, and sponsors. You can use it to process online payments, manage invoices, and track financial data. Examples of payment processing software include PayPal, Square, and Stripe.
7. Virtual Event/Video Conferencing Software
This software is essential for virtual events and remote communication with team members. You can use it to host webinars, virtual networking events, and online meetings. Examples of video conferencing software include Zoom Webinar, Goldcast, Hopin, & On24.
8. Survey & Feedback Software
This software helps you collect feedback from attendees, vendors, and clients. You can use it to gather insights, improve your events, and measure your success. Examples of surveys and feedback software include SurveyMonkey, Typeform, and Qualtrics.
9. Graphic Design Software
This software is essential for creating event branding materials and promotional materials. You can use it to design flyers, posters, and other marketing materials. Examples of graphic design software include Canva, Adobe Creative Cloud, and Sketch.
10. Gifting Software
Last but not least, gifting softwares allow you to send gifts to customers, prospects, and event attendees. This can be used for event supplies, event invitations, and event follow-ups. Examples of gifting softwares include Postal.io, Sendoso, and Ayce.
The Bottom Line?
In conclusion, the right tech stack can help you execute successful events and achieve your goals as an event marketer. Make sure to choose the software that works best for your needs and budget, and invest in tools that will help you streamline your processes and improve your events.
Not Sure Where to Start?
PlanWell helps small-team marketers bring their event strategy to life. We’d love to serve as the team within your team and help elevate your event experience. To learn more about our services check out our full list. If you are interested in learning more, you can book a call here.
